European companies or websites targeting European countries were meant to conform to the EU legislation regarding the warning and consent/acceptance of cookies being used on a website by 2011. But this deadline was put back (mainly due to the slow adoption of the rules) to 2012.
BASICALLY websites must seek visitors consent if they are using most types of cookies. It appears to exempt browser “session cookies” which is a sensible approach.
Smaller companies that are not involved directly with the collection of data maybe slow to adopt the new regulation but larger companies cannot afford to do this so a trickle down effect will encourage smaller companies to fall in line with the GDPR's.
There’s an interesting article on the situation giving some pragmatic reasons for ignoring this directive.
This is a link to some example cookie codes that you can adapt and insert on your website http://www.cookiechoices.org/
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